We are senior advisors with long experience of helping clients develop their business

About Us

Zitha Consulting founded in 2006 is a boutique strategy consulting firm based out of Stockholm and Malmö, Sweden. With headquarters in Sweden, we operate globally both directly and through our network of partners.

For over a decade, we have supported our clients in managing commercial and operational challenges and exploring opportunities through development and implementation of relevant corporate, product and cross-functional strategies and plans. We strive to bring innovative, tailored and pragmatic solutions to our clients to ensure the strategies can be effectively implemented and create sustainable value.

Our industry focus is mainly Healthcare and Industrials and we strive to take a holistic real-world view of our client’s market environment, capabilities and organization to provide relevant support to our clients.


Our key values are:

  • Commitment to Client result – our focus is always on our clients and achieving results for them
  • Professionalism in delivery – we are deeply engaged in our projects and take responsibility to always deliver our projects in a professional way with integrity

Göran Olsson

Partner and co-owner of Zitha Consulting


Göran is working as a management consultant since many years and he is specialized in working with Industrials and OEMs. He started of his career in Nestlé and held different managerial positions before moving into consulting.

For the last 15 years he has been working mostly with helping multinational clients to develop and grow their service business globally. Göran has been an appreciated presenter at several Professional Pricing Society conferences.


Göran’s expertise is within development of corporate, business unit and product strategies, services business and servitization, commercial models and pricing, strategy execution and change management, commercial due diligence and advisory services.



  • M. Sc. In Electrical Engineering, Lund Institute of Technology (Sweden)
  • Multiple courses of Business Economics, Lund University (Sweden) and University of Mannheim (Germany)
  • Management and Corporate Governance Program, School of Economics and Management, Lund University (Sweden)
  • Achieve Breakthrough Services, Harvard Business School (US)

Jacob Michlewicz

Partner and co-founder of Zitha Consulting


Over 20 years of management consulting experience with main focus on the pharmaceutical and healthcare industry. His engagements have spanned multinational and local pharmaceutical, diagnostic, biotech and medtech companies. Started his career at Diversa Corporation (which is now part of BASF Industrial Enzyme Solutions) and then transitioned to McKinsey & Company before founding Zitha Consulting


Jacob’s expertise is within development of corporate, business unit and product strategies, product launch readiness, market evaluations, corporate/product commercial due diligence from both buyer and seller perspectives and advisory services


Bachelor of Arts from Hamilton College, exchange student at Oxford University, and Master of Business Administration from University of Michigan